Behind the Florals of Love Is Blind Season 10: Designing Weddings for Television
How Fashionable Florist helped transform one venue into four unforgettable weddings for Netflix's hit series.
Most Weddings Are Planned Over Twelve Months. We Had One Day.
Four weddings.
Four completely different design concepts.
One venue.
Five-hour room flips.
Twelve to fifteen-hour workdays.
Cameras everywhere.
That was the reality of designing the wedding florals for Season 10 of Netflix's Love Is Blind.
While viewers saw beautifully curated ceremonies unfold on screen, what happened behind the scenes was unlike any wedding production I've ever experienced. Every floral installation had to be designed not only for the couples standing beneath it, but also for dozens of cameras, changing lighting conditions, and an audience watching from home.
The experience challenged everything I knew about wedding design—and ultimately reinforced one philosophy that continues to shape every wedding I create today:
Every wedding needs one unforgettable moment.
Before the first stem was placed, White Willow Meadows became the production home for four completely different weddings.
Designing for Television Is Different Than Designing for Weddings
Slomique, Creative Director for Love Is Blind, worked closely with each couple to understand their personalities and establish the direction for each celebration. Before receiving the finalized concepts, I had already begun sketching several possible designs based on the color palettes and emerging trends I was seeing for the 2025–2026 wedding seasons.
When the final concepts arrived, it was reassuring to realize we were already thinking in the same direction.
Designing for television is fundamentally different from designing a traditional wedding.
In a typical wedding, every decision is made for the guests in the room.
For Love Is Blind, we were essentially designing a set.
Every floral installation had to look incredible from every camera angle. Lighting, composition, sightlines, and movement all influenced our decisions. A ceremony that looked beautiful in person also had to translate beautifully through a television screen.
White Willow Meadows, just outside Columbus, Ohio, became our blank canvas. Between ceremonies, the venue transformed over and over again, each redesign creating a completely new wedding environment.
Every ceremony installation was designed with both the couple and the cameras in mind. Every angle mattered.
Four Weddings. One Venue. Five Hours Between Them.
Perhaps the most incredible part of the experience wasn't the flowers.
It was the pace.
With the exception of Amber and Jordan's wedding, every ceremony was completely removed after filming.
Our team returned to the venue, dismantled every floral installation, reset the ceremony space, and rebuilt an entirely new wedding environment.
In most cases, we had approximately five hours before cameras rolled again.
Some flowers could be reused.
Most could not.
Nearly every celebration was rebuilt from the ground up so each couple walked into a wedding that felt uniquely theirs.
Our days regularly stretched between 12 and 15 hours, moving from installation to teardown and immediately back into design.
It was physically exhausting.
It was creatively exhilarating.
And it was one of the most collaborative projects I've ever been part of.
By the Numbers
4 Weddings
1 Venue
6 Floral Designers
≈5 Hours Between Room Flips
12–15 Hour Workdays
Hundreds of Flowers Installed, Removed, and Reimagined
An incredible team of floral designers from across the country came together to create four unique wedding environments under extraordinary time constraints.
Amber & Jordan: A Garden Wedding Built in One Day
Amber and Jordan's wedding was the very first celebration we created, and it came together under extraordinary circumstances.
Unlike a traditional wedding that often takes a year or more to plan, we had just one day to prep before installation began.
Amber envisioned a romantic garden-inspired ceremony, and we leaned fully into that direction.
Her palette featured soft neutral roses, hydrangeas, and mums layered together with one of my now-favorite design materials: jasmine vine.
The jasmine added movement and softness that perfectly captured the feeling of walking through an established garden rather than looking at arranged flowers.
Slomique completed the vision by layering in rattan seating and sisal rugs, elements that have become increasingly popular in modern wedding design and beautifully reinforced the organic aesthetic.
Every bridal bouquet was designed specifically for the bride, balancing her personal style with what would translate beautifully on camera.
