Weddings with a Point of View

Bride and groom going up a large white staircase that is adorned with green and burgundy plants.

Editorial Weddings

A design-led approach to weddings where florals are integrated into the complete visual environment. From ceremony through reception, every element is considered for scale, flow, and cohesion, ensuring the day feels intentional, photographs beautifully, and reads as a unified experience rather than a collection of moments.

Our Editorial Weddings are full-scope service for couples who prioritize design perspective, intentional detail, and a cohesive visual experience across their wedding day.

Full-service wedding floral experiences begin at 4000., with most projects ranging 7000–9000.+ depending on design scope.

Production services, including delivery, installation, on-site styling, strike, and labor, are quoted separately based on scope, location, and logistical requirements.

Dark tablescape adorned with flowers and produce, designed by Houston florist, Fashionable Florist.

The Approach

We design weddings as complete visual environments. Florals are not placed, they are composed, shaping how the day unfolds, how it photographs, and how it’s remembered.

Every decision is intentional, designed for iconic weddings that never compromise. Florals are treated as design elements, not decoration, framing moments, guiding movement, and experienced live and remembered visually.

Fashionable Florist is a Houston wedding florist offering full-service, editorial floral design for couples who value artistry, scale, and thoughtful detail.

A whitewashed fireplace set up for a wedding ceremony with plants and flowers all around; designed by Fashionable Florist

Ceremony &
Reception Styling

Ceremony and reception spaces are designed as visual anchors, shaping arrival, atmosphere, and how the day unfolds.
Every floral decision is intentional. Installations and tablescapes frame moments and ensure the celebration feels unified, considered, and unmistakably refined.

Florals are composed so the space feels intentional from first impression through the final moment. Reception styling carries that perspective into the room. Tablescapes are treated as curated visual statements, where florals, vessels, and linens work together to create continuity and a lasting visual impression.

A rich colored bridaly bouquet designed by Houston luxury florist, Fashionable Florist.

Designed to
Be Held

Designed to be held, worn, and photographed up close, these pieces are intimate by nature and styled with the same point of view as the larger environment, never an afterthought. Each personal floral is designed to complement the couple, the wardrobe, and the overall wedding aesthetic. Color, texture, and form are considered together, resulting in pieces that feel unmistakably refined in hand and on camera.

POINT OF VIEW GUIDES EVERY DETAIL

Groom wearing a burgundy boutonniere..

Refined Floral
Offering

An intentional approach for
limited-scope floral needs.

Refined Floral Offerings are intended for celebrations that require a refined floral presence without full-scale production or on-site setup. This offering focuses on personal florals and select arrangements, curated with intention and executed through a streamlined design process.

Florals are created as a Designer’s Choice experience, guided by your moodboard and overall design direction provided in advance. This allows for creative flexibility while ensuring the final designs remain cohesive, elevated, and aligned with the intended aesthetic.

This service is ideal for events with 50 guests or fewer, personal florals only, or limited floral needs. Florals are prepared for pre-scheduled pickup at our Design Studio, with delivery available based on location and scope. On-site setup is not included with this service.

Minimum Refined Floral Offering Investment 1000.

Wedding Floral FAQs

  • Most of our couples invest 7,000.–9000. in wedding florals, with final pricing determined by scope, scale, and design intent.

    Our work is not priced by stem counts or preset packages. Investment reflects creative direction, floral sourcing, labor, and the production required to execute a cohesive wedding environment.

    For transparency and clarity, we provide an Investment Guide that outlines what influences floral cost and how to design intentionally within your priorities.

  • Floral investment is influenced by more than flower count. Key factors include:

    • Scope of the event (ceremony, reception, installations)

    • Design complexity and structural elements

    • Seasonal flower availability

    • Labor, transport, and installation requirements

    • Styling details such as vessels, mechanics, and rentals

    Our approach prioritizes visual impact and cohesion over excess.

  • Full-service floral design includes creative direction, delivery, setup, installation, on-site styling, and breakdown.

    Refined Floral Offerings are ideal for limited-scope needs, personal florals, or smaller guest counts and do not include setup or installation. Designs are prepared for pickup or delivery and curated as a Designer’s Choice experience.

  • Most couples book 6–9 months in advance, especially for peak wedding seasons.
    We take on a limited number of weddings to maintain design quality and attention, so early booking is recommended.

  • Our process begins with a complimentary 15-minute introduction call. This is a high-level conversation to confirm design alignment, scope, and service fit.

    From there, couples move into our paid Atelier Preview consultation. This is where real design work happens vision refinement, budget direction, and creative strategy. The consultation fee is credited toward your booking when you move forward.

    We intentionally separate discovery from design. This ensures:
    ♦ Thoughtful preparation
    ♦ Focused creative direction
    ♦ A refined experience for couples ready to invest

    Following the Atelier Preview, full-service clients proceed into design development and production planning. Refined Floral Offerings and limited-scope projects follow a streamlined Designer’s Choice process.

    If you’re ready to approach florals with intention and trust the designer behind the work, this process will feel seamless.

  • Yes. Design begins with your overall vision, venue, and aesthetic direction.
    Rather than replicating inspiration images, we translate them into an editorial floral concept that feels cohesive, intentional, and original.

  • While we’re based in the Houston area, we design weddings throughout Texas and destination locations for clients seeking a couture floral experience.

  • Yes. We offer Refined Floral Offerings for weddings and celebrations that require personal florals or limited arrangements without full-scale production. These designs are curated as a Designer’s Choice experience, guided by your moodboard and overall aesthetic direction. Florals are prepared for scheduled pickup or delivery, with setup not included.

A couple standing in a luxury wedding ceremony designed by Houston luxury wedding designer, Fashionable Florist.

You’re Ready for This

Schedule Your Floral Fitting.
Let’s Design Something Iconic.

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